All workflows

Offers and copy

Write offers people understand

Keys Offer & Copy

Build your offer first. Then write words the right person understands.

For members and students

Build the offer first. Then the headline.

Name the change you make. Say who it is for. Tell them what happens next.

Student access

Use the email 19Keys approved. We’ll send you a code. No password needed.

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God Mode skill

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Use it in three steps

  1. Copy the instructions.
  2. Paste them into a new AI chat.
  3. Add the real offer details before you write.

Psychology lenses

  • Relevance
  • Motivation
  • Belief
  • Risk
  • Effort
  • Identity and social evidence

Example starters

  • “For people who want to…”
  • “The change this helps create is…”
  • “Here is what happens next…”

Framework reference: Eugene M. Schwartz, Breakthrough Advertising. This guide is an original adaptation informed by Schwartz: it works through desire, awareness, sophistication, mechanism, and proof. The psychology lenses and examples here are original interpretations; they do not guarantee outputs or conversions.