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---
type: welcome-sequence
---

# Welcome Sequence — ZIION Passport Onboarding (Soap Opera Sequence)

Playbook: `playbooks/soap-opera-sequence.md` (Chaperon). Segment: new subscriber, Problem-Aware.

## Email 1
Day: 0
Subject: The letter I almost didn't send
Goal: orient
LoopOpen: L1
LoopClose: none
Delivers: lead-magnet
CTA: [Read your Passport primer](https://ziion.io/passport/primer)
Unsubscribe: {{unsubscribe_link}}
PostalAddress: {{postal_address}}
Body:
Three years ago I almost deleted the file that became this. Not because it wasn't good — because I was scared of what it would ask of the people who read it.

You just opted in for the Passport primer, so here it is, no dangling: [Read your Passport primer](https://ziion.io/passport/primer).

Tomorrow I'll tell you why I sat on this for two years before I let anyone see it.

## Email 2
Day: 1
Subject: The buyer who changed everything
Goal: story
LoopOpen: L2
LoopClose: L1
CTA: [Reply and tell me your stage](https://ziion.io/reply)
Unsubscribe: {{unsubscribe_link}}
PostalAddress: {{postal_address}}
Body:
Here's why I sat on it: one buyer emailed me at 2am and asked a question I didn't have an honest answer to yet.

That question is the reason the Passport ladder has eight levels instead of one price tag. I'll show you the actual ladder in a minute, but first — [tell me where you'd place yourself today](https://ziion.io/reply).

There's a number I haven't told anyone outside this list. Tomorrow you'll see it.

## Email 3
Day: 3
Subject: The number nobody believes
Goal: proof
LoopOpen: none
LoopClose: L2
CTA: [See the readiness data](https://ziion.io/passport/proof)
Unsubscribe: {{unsubscribe_link}}
PostalAddress: {{postal_address}}
Body:
The number: of everyone who took the readiness quiz honestly, most placed two full levels below where they thought they'd land.

That's not a knock. That's the gap the Passport exists to close, and it's the same gap that buyer's 2am question pointed at. [See the actual readiness data here](https://ziion.io/passport/proof).

I'm not asking you to buy anything yet. I'm asking you to look at where you actually stand.

## Email 4
Day: 5
Subject: What I almost got wrong
Goal: soft-pitch
LoopOpen: L3
LoopClose: none
CTA: [Take the readiness quiz](https://ziion.io/passport/quiz)
Unsubscribe: {{unsubscribe_link}}
PostalAddress: {{postal_address}}
Body:
For a while I built the Passport for the person I used to be, not the person reading this email.

That mistake cost me six months. Here's the fix, and it's the same fix I'd hand you directly: [take the two-minute readiness quiz](https://ziion.io/passport/quiz) so the next email actually speaks to your level instead of a guess.

There's one more thing I haven't told you. It's why I built this in the first place.

## Email 5
Day: 7
Subject: Why I'm opening the door now
Goal: pitch
LoopOpen: none
LoopClose: L3
CTA: [Claim your Passport](https://ziion.io/passport/claim)
Unsubscribe: {{unsubscribe_link}}
PostalAddress: {{postal_address}}
Body:
I built this because I was tired of watching builders do the work with no ladder to climb and no proof of where they stood.

That's the whole reason the Passport exists, and it's why I'm opening enrollment to this list before anyone else sees it. [Claim your Passport here](https://ziion.io/passport/claim).

One link, one decision. The next move is yours.