Deliverable-Type: lead-scoring-model
Title: Broken Lead Scoring Model (deliberately broken sample)

## Explicit-Fit Criteria

| Criterion | Points |
|---|---|
| Job title contains "founder" | +20 |
| Company revenue > $1M | +15 |

## Implicit-Behavior Criteria

| Behavior | Points |
|---|---|
| Opened last 3 emails | +5 |
| Clicked pricing link | +20 |
| Attended a live call | +25 |

MQL threshold: total score >= 50.

<!--
Deliberately broken checks:
1. No DECAY rule anywhere — behavior points only ever accumulate (the classic
   "engaged once in 2023 outranks a hot lead from today" failure named in
   MANUAL.md §8.1).
2. Zero negative-scoring entries (rubric requires >= 2) — every criterion adds
   points, nothing subtracts. A vanity number, not a discriminator.
3. MQL threshold is stated ("score >= 50") but not paired with any routing
   action — "a number with no consequence" per the rubric.
4. No review-cadence line.
5. No Goodhart note / counter-metric.
-->